Adam Berinsky (MIT)  will discuss the 10-year journey from the conception of the project as a broad framework for bringing insights from cognitive psychology to political science (as a graduate student at Michigan), through data collection (as an Assistant Professor at Princeton) to its execution as a (twice-rejected) paper that was ultimately published in JOP (as a Professor at MIT). He will also talk about how he would approach the data collection process differently in the current on-line research environment.